We all knew it. Well, it’s been common knowledge since 1 August 1291: The dullest 15,940 square miles on the planet? Switzerland, of course. Now it’s official. Logan Naidu, CEO of Dartmouth Partners, the recruitment firm, says: “Switzerland is a dull place to live.” This statement follows Brevan Howard‘s decision to move some of its most senior traders back to London from Geneva. It will put paid to the idea, once and for all, that hedge funds want to quit the UK for Switzerland.
But what about losing out on all those tasty tax perks? Well, clearly not tasty enough. Again, Mr Naidu doesn’t mince his words: “After all, if you are a billionaire hedge fund manager, wouldn’t you rather be in London?”
Let’s face it: Making money alone isn’t good enough. Lifestyle matters more. Remember all that talk some years ago of dull-as-ditchwater Frankfurt posing a serious threat to London as the European financial capital? Yes, it seemed barmy then and even barmier now. More proof in the pudding required? Try and brush this aside: Versace, the Italian fashion house behind Liz Hurley’s infamous safety pin dress, has now confirmed that it will be designing the interiors of Vauxhall’s new £600 million tower dubbed the “Jenga”. Yes, it’s true: Versace is coming to seedy Vauxhall! Brevan Howard’s staff must be desperate to come home… and nobody can blame them! London is the world’s capital and that’s where the Moët tastes best!