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Wednesday, December 8, 2021

A Contemporary Search for Cup of Jo!

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Welcome to our new look. We’re thrilled to introduce our redesign and take a stroll down reminiscence lane…

First off, change is bizarre — like once you get a drastic haircut and don’t acknowledge the particular person within the mirror. However we hope that this up to date look makes the location really feel brisker and extra welcoming and in addition helps new readers discover evergreen posts within the archives. Hopefully the design will come to really feel as acquainted and comfy because the previous web site. “It seems like my front room was redecorated,” mentioned a reader named Jennifer.

After we determined to revamp the location, we pinched ourselves to get to work with RoAndCo, an unimaginable woman-owned artistic studio primarily based in Manhattan. They understood our targets straight away and designed new parts, together with a customized emblem, colour scheme and typography system.

We then labored with Human, the geniuses who developed the back-end of our web site (it’s big and complex!). Above are Rachael (the co-founder and account director) and Michael (the co-founder and tech director), who’re the loveliest twosome primarily based upstate.

Wish to see how Cup of Jo has seemed over the previous 14 years? It has modified a lot! Right here’s a timeline:

2007-2010

Once I determined to mess around with running a blog in 2007, my youthful brother arrange a blogspot title and randomly known as it “Cup of Jo.” My profession was in magazines however I believed it will be enjoyable to fiddle on nights and weekends. (Additionally, I had simply damaged up with a long-time boyfriend and wanted a distraction from consuming chips on the couch and texting him from my flip cellphone.)

2010-2013

Over the subsequent couple years, Cup of Jo grew extra rapidly than I’d anticipated and I noticed I might make it my day job. I give up my editorial function at Glamour to give attention to Cup of Jo full time. However to be trustworthy, the transition felt like a giant profession danger. My concern was that running a blog wouldn’t turn out to be a revered path within the media world and that I’d waste my time experimenting and have to begin over in magazines later.

2013-2015

Fortunately, the location stored rising, as did my household — by this level, Alex and I had two little boys. In 2013, we did a redesign with the great design company Residence One. (I like how they made the balloon within the header a little bit off kilter and added new colours all through the location.) And I additionally employed my first teammate in 2014: the great Caroline!

2015-2019

Six years in the past, in 2015, we did a bigger redesign. Residence One created the brand new look, in addition to a strong categorization system for the archives. I lastly purchased the area cupofjo.com (a man in Texas had been sitting on it, ready for me to purchase it — we negotiated for years), and we additionally migrated the whole web site from blogspot to WordPress.

2019-2021

A pair years later, I up to date the picture on the highest proper, since Toby was formally not a child anymore. That’s all!

That brings us to at the moment, after we are launching our latest redesign. We have now been craving a recent look/really feel for a couple of years. We needed Cup of Jo to really feel extra present and strong. We hoped so as to add extra entry factors to previous posts, so individuals might extra simply discover the various years of evergreen content material (together with Japanese parenting, marriage secrets and techniques, and home makeovers). We additionally needed the location to mirror our crew and never have my picture on the homepage (which made it look like a private weblog).

Maureen, Kim and me on Zoom

We hope you take pleasure in trying round, and we’re actually grateful that you just’re right here. Thanks so, a lot for studying. xoxo

(Photograph by Stephen Morris/Stocksy.)

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