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Friday, June 18, 2021

JCDecaux, a accomplice of Justdiggit, a non-profit organisation which goals to regreen Africa, gives digital screens and posting shows freed from cost in 13 African and seven European nations

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World Surroundings Day – June 5th, 2021: JCDecaux, a accomplice of Justdiggit, a non-profit organisation which goals to regreen Africa, gives digital screens
and posting
shows freed from cost in 13 African and seven European nations

Paris June 4th, 2021 – To have fun World Surroundings Day (June 5th, 2021) and the launch of “UN Decade – the United Nations” world rallying cry for nations to unite, defend and restore ecosystems – JCDecaux is renewing its dedication to Justdiggit, a non-profit organisation centered on reforestation in Africa.

JCDecaux, a Justdiggit accomplice since 2014:

  • Will show digital messages freed from cost in 13 African nations (South Africa, Angola, Botswana, Eswatini, Lesotho, Mozambique, Tanzania, Gabon, Ivory Coast, Zambia, Cameroon, Uganda and Madagascar) and supply promoting faces on its shows in 6 nations (South Africa, Uganda, Tanzania, Cameroon, Gabon and Ivory Coast).

  • Will talk freed from cost in 7 European nations, throughout all of France and in 6 capital cities (London, Berlin, Rome, Madrid, Brussels and Dublin). UN Decade and Justdiggit will show their commercials on greater than 500 JCDecaux digital screens. The format ranges from 2m² to landmark billboards similar to The Kensington in London (270 m²). The show interval will final every week in every metropolis between June and July 2021.

Justdiggit was based within the Netherlands in 2010 and has workplaces in Nairobi and Amsterdam. Its mission: to regreen Africa throughout the subsequent decade, along with 350 million farmers. The non-profit organisation works with small native groups, an intensive community of native and worldwide companions and a number of native volunteers.

Coinciding with the Local weather Week summit, which occurred in New York in September 2019, JCDecaux has restated its dedication to preventing world warming, changing into the primary outside promoting group to affix the RE100 initiative. Based by (NGO), The Local weather Group, in partnership with CDP (a not-for-profit organisation which purpose is to check the implications of local weather change for the world’s principal publicly traded corporations), this initiative brings collectively companies world wide to advertise 100% renewable electrical energy. On this event, JCDecaux displayed a poster by Danish artist Per Arnoldi on 40 websites in New York (in Manhattan, Brooklyn and Queens) and showcased an animated model of the poster on 12 of its digital bus shelters space across the UN constructing. Try Jean-François Decaux’s video reaffirming JCDecaux’s dedication to preventing in opposition to local weather change: https://www.youtube.com/watch?v=iTi-NaxXNEk&t=1s

Wessel van Eeden, International Advertising & Communications Director of Justdiggit, stated: JCDecaux is likely one of the key companions of Justdiggit. In help of the UN Decade on Ecosystem Restoration, which can kick off this Friday, June 4th, collectively we are going to attain out to tens of millions throughout Africa and Europe to indicate that nature-based options are 37% of the answer to local weather change. Inspiring farmers and concrete communities with a easy resolution, the restoration of our stunning planet. As Sir David Attenborough so correctly stated: The local weather disaster is now a communications problem. We all know the issues and the options, we simply have to make the approaching ten years the last decade of doing as an alternative of speaking. Subsequently we couldn’t be extra happy with our partnership, JCDecaux is a real chief in sustainability in so some ways, and we sit up for regreening the hearts minds of individuals and degraded soils of Africa collectively.

Jean-François Decaux and Jean-Charles Decaux, Co-Chief Government Officers of JCDecaux, stated: World Surroundings Day and the start of UN Decade are a chance for JCDecaux to reaffirm its sturdy dedications in direction of our planet. JCDecaux has all the time set its strategic priorities in all of the nations the place it operates, to continually scale back its environmental impacts. Particularly, the Group has coated its electrical energy consumption via renewable energies and minimize its greenhouse gasoline emissions. These commitments have been recognised for a number of years, as illustrated by our essential benchmarks*. JCDecaux commits to Justdiggit, a non-profit reforestation organisation in Africa, by offering promoting areas on its digital screens and posting shows in 7 European and 13 African nations. This 12 monthss World Surroundings Day additionally marks the launch of the UN Decade, a worldwide rallying cry for nations to unite in an effort to defend and restore ecosystems. JCDecaux is contributing to the initiative by showcasing the UN Decade launch video on its screens. The UN Decade runs from 2021 via 2030, which can also be the deadline for the Sustainable Growth Objectives and the timeline scientists have recognized because the final probability to forestall catastrophic local weather change. As a accomplice of Justdiggit, which has already achieved exceptional work by restoring 60,000 hectares of dry and degraded land and by regenerating over 6 million timber in two and a half years, JCDecaux is proud to play its half in making as many individuals as potential conscious of ecosystem safety and restoration. Not solely will this endeavour enhance folkss dwelling circumstances, however it can additionally fight the consequences of local weather change, thereby halting the lack of biodiversity and concretely demonstrating the constructive impression of our outside promoting media. Within the phrases of Justdiggit, that is the last decade of doing. Lets dig deep collectively to revive the planet!

*In 2020, JCDecaux was once more recognised for its dedication and management within the combat in opposition to local weather change, sustaining its CDP A Management standing along with acquiring a rating of 5/5 within the environmental standards of the FTSE4Good extra-financial index and attaining a rating of 10/10 in MSCIs environmental standards (Carbon Emissions).

Key Figures for JCDecaux

  • 2020 income: €2,312m

  • Current in 3,670 cities with greater than 10,000 inhabitants

  • A every day viewers of greater than 840 million folks in additional than 80 nations

  • 10,230 workers

  • Chief in self-service bike rental scheme: pioneer in eco-friendly mobility

  • 1st Out-of-House Media firm to affix the RE100 (dedicated to 100% renewable vitality)

  • JCDecaux is listed on the Eurolist of Euronext Paris and is a part of the Euronext 100 and Euronext Household Enterprise indexes

  • JCDecaux is recognised for its extra-financial efficiency within the FTSE4Good (4.6/5) and CDP (A Management) rankings and has obtained the MSCI AAA rating for the 4th 12 months in a row

  • 964,760 promoting panels worldwide

  • N°1 worldwide in avenue furnishings (489,500 promoting panels)

  • N°1 worldwide in transport promoting with 156 airports and 249 contracts in metros, buses, trains and tramways (329,790 promoting panels)

  • N°1 in Europe for billboards (129,970 promoting panels)

  • N°1 in outside promoting in Europe (615,530 promoting panels)

  • N°1 in outside promoting in Asia-Pacific (216,590 promoting panels)

  • N°1 in outside promoting in Latin America (66,120 promoting panels)

  • N°1 in outside promoting in Africa (22,500 promoting panels)

  • N°1 in outside promoting within the Center East (15,350 promoting panels)

For extra details about JCDecaux, please go to jcdecaux.com.
Be a part of us on Twitter, LinkedIn, Fb, Instagram and YouTube.

Communications Division: Albert Asséraf
+33 (0) 1 30 79 79 35 – albert.asseraf@jcdecaux.com

Investor Relations: David Bourg, Group Chief Monetary and Administrative Officer
+33 (0) 1 30 79 79 93 – david.bourg@jcdecaux.com

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